Andrew Sullivan's The Dish blog will go back to being an independent venture as he and his team exits The Daily Beast.
This year was the end of Sullivan's contract with the Newsweek subsidiary and he has elected to not renew and instead to begin his own venture.?
Sullivan is starting Dish Publishing LLC, citing Louis CK and his vision for media as the inspiration for going solo and leaving Beast.?
He plans to start a membership-only site, with a suggested annual contribution of $19.99. That's up for discussion, though, and people can set their own price. Sullivan says that $19.99 was selected at the suggested price because:
To be honest, we didn't know where to set the price - we have almost no precedents for where we want to go - but $19.99 seemed the lowest compatible with a serious venture. We wanted to make this as affordable as possible, while maximizing revenues.
When Sullivan first started blogging independently a decade ago, he raised money via NPR-like pledge drives. So in addition to being a brilliant blogger, he's also always been into experimenting with creative business models.
Source: http://www.businessinsider.com/andrew-sullivan-is-leaving-the-daily-beast-2013-1
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