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San Francisco-based mobile analytics startup
Apsalar got some plum access to Facebook's new ad network for promoting mobile apps. The company can now help developers see in real-time how their spending on Facebook ads is affecting downloads of their mobile apps. Apsalar's marketing tool 'Campaign Source Insights' lets developers see where their users are coming from -- whether that's a regular mobile banner ad network or a another developer that works with them as a cross-promotion partner. It also measures how much users from all of these sources are spending so that a developer can see where the most valuable users are coming from.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/m1YCQ8LPSNA/
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